Client Background:
MyRupaya is an all-in-one financial product comparison application, backed by various investors. Their platform aims to simplify the complex world of financial product comparisons, making it easier for users to make informed decisions.
Business Analysis:
We undertook a comprehensive analysis of the application's complexity, considering factors like multi-category and multi-pricing parameters. The content management system (CMS) had intricate nesting, and the application required a seamless end-to-end e-commerce content flow.
Design & Experience:
Our UX design approach focused on rendering large amounts of content in a retina-ready format. We standardized the content flow, ensuring a smooth user experience. The multi-category content flow was customized to meet specific requirements.
Web Development:
We developed the application according to the design, rigorously tested it to meet quality standards, and effectively mapped parameters and results. The application is compatible with desktops, and we implemented multi-nested filters to sort and display data across products.
DevOps and Cloud : Similar to the previous case study.
Technical Consulting Services : We streamlined the data sets available for the client, making product uploads significantly easier. This resulted in a 78% reduction in the time required to upload a product.
Business Strategies (Tech-focused) : We implemented SEO-friendly plugins to improve organic visibility on search engines. This strategy boosted the platform's organic views and revenue significantly.
Digital Acquisitions and Interaction : SEO-first strategy played a pivotal role in driving organic traffic and engagement across the platform.
Results: The project was delivered successfully, meeting the client's requirements for a multi-nested category system with advanced filters and an enabled CMS.
The MyRupaya case study illustrates how technology and streamlined processes can simplify complex financial product comparisons, significantly reduce data entry times, and enhance organic visibility and revenue.