Revolutionizing News Consumption: Swipe Up's Success Story
Business Analysis : We conducted a detailed analysis of the client's requirements, with a focus on their mobile-first strategy. The design was already prepared, but we provided valuable input to refine the flow and minimize rework during development.
Client Background:Swipe Up, an innovative news platform, introduced a unique concept—delivering news in a date-wise story format. Their vision was to create a mobile-first strategy, resembling Instagram stories but tailored for news consumption. This challenging idea required a combination of creativity and technical expertise.
Design and Experience : Collaborating with the client, we ensured that the design aligned with their vision, enhancing the overall user experience.
Web Development : During the development phase, we encountered challenges related to advanced animations, particularly challenging in a mobile web version. However, we successfully built custom components and integrated them into the solution, delivering a robust application within the agreed timeline.
Technical Consulting Services : Addressing challenges related to web-mobile compatibility and complex mobile design flows, we developed custom components for the web app that were both reusable and highly performant. API integration ensured seamless news content delivery, with 99% of issues resolved during testing.
Business Strategies (Tech-focused): Leveraging our 10+ years of collective experience, we created a cost-effective application that saved the client up to 7 lakhs.
Digital Acquisitions and Interaction: With a mobile-first strategy, the client redirected existing users to the application. In the first week alone, they gained 15,000 daily users.
Product Support and Maintenance: Following our agreement, the application was migrated to the client's technical team for ongoing management and maintenance.
Swipe Up's success story exemplifies how technology and creativity can be harnessed to transform traditional news consumption methods, ultimately leading to increased user engagement and growth.